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Fractional CRO and CGO
We grow revenue through improved AI sales and operations systems.
For service and product companies that want to sell more. Senior growth leadership, without the full-time cost.
Start with a free 30-minute conversation.
Revenue comes in waves. Every deal depends on the owner’s calendar, so a busy month today means a slow month next quarter.
Most firms do one of these well. Every SGP engagement brings all three.
20+ years selling and leading growth inside real companies, with the deepest roots in commercial real estate. Strategy grounded in what works, not theory.
Websites, CRM systems, dashboards, portals, prospecting engines, and AI workflows, built in-house in days instead of handed off to another vendor.
A network of 10,000+ professionals for warm introductions, partnerships, and the right specialist when a project needs one.
Many owners are exceptional at delivering their products and services. Building a predictable sales process is a different skill set.
Revenue comes in waves, and it’s hard to see where qualified opportunities come from or why some convert while others don’t.
The business can’t grow without you in every deal. If you step away, the pipeline stalls with you.
Information gets retyped, lost, or stuck between the CRM, the inbox, proposals, and reporting.
There are more options than time, and no clear view of which customers and offers are worth the investment.
We start by finding where the revenue gap actually is. Then we build the plan, put the infrastructure behind it, and do the work to make it real.
We identify where growth is getting stuck and build the plan to fix it. From positioning and messaging to target markets and partnerships, we focus your effort on the opportunities most likely to pay off.
Growth needs infrastructure behind it. We build and improve the CRM, pipeline, follow-up, proposals, and reporting, with AI working inside the process where it saves real time.
We work alongside you to put the plan into action. We open doors, build relationships, run targeted campaigns, and keep the right opportunities moving.
Strategy, systems, and execution come together into a growth model your business can sustain. The result is stronger opportunities, better conversion, and revenue you can plan around.
The SGP Growth Process
Every engagement follows the same five phases. What changes is how much we do and how much your team does.
Understand the business, the goals, the customers, and how sales work today.
Choose the best opportunities, ideal customers, positioning, and measurable targets.
Create the systems, tools, messaging, and materials that make growth repeatable.
Put the plan to work through outreach, campaigns, relationships, and pipeline.
Measure, refine, and hand off a system your team owns.
The goal isn’t to need us forever. Optimize ends with you owning it.
What we build
We don’t stop at recommendations. Here’s what we build and run for clients, usually in days, not months.
Positioning, target markets, and a roadmap with measurable goals.
Launch plans, campaigns, and the follow-through to run them.
Signal-based research, prioritized prospect lists, and outreach.
Pipelines, fields, and automations your team will actually use.
Fast, modern sites and landing pages built to start conversations.
Secure, branded portals where clients see status, data, and next steps.
Pipeline, portfolio, and KPI views that show what’s working.
Interactive walkthroughs that make a complex offer easy to understand.
Short explainer and promo videos for your site, sales, and social.
One-pagers, launch graphics, proposals, and sales decks.
A full marketing site that explains a new kind of service in seconds: clear positioning, transparent pricing, a short explainer video, a self-assessment, and demo booking.
A concept portal where principals, asset managers, and investors each get their own view of the same portfolio, with plain-language alerts and drill-down from portfolio to property.
Work orders, vendors, scheduling, and invoices in one place, with automations that dispatch vendors, chase completion photos, and flag expiring insurance before it becomes a problem.
A new website with a dedicated real estate division, plus the launch graphic and announcement plan to take the partnership to market.
Business signals turned into weekly prospect briefs: researched, prioritized companies with what changed and who to contact, outreach drafts ready to review, and CRM-ready files mapped to the client’s own fields.
Client names are withheld. Some examples are prototypes or demos built with sample data. Ask for a walkthrough
We work best with revenue-stage businesses that have a proven product or service and need the structure to grow sales.
We work with service and product companies of all kinds, and we go deepest in commercial real estate. Two decades inside the industry means we know how owners, operators, and property managers buy, and we have the relationships to open doors.
How it works
Five phases and nine steps that build sales, marketing, and operating systems around your business, then hand them to your team to own.
Discover1Where are you today
We start by understanding your company, not by prescribing a solution.
What’s usually holding businesses back
We find where qualified opportunities originate, how they’re managed, and why some convert while others don’t.
We map what only you can do, what depends on you today, and where documented process and clear ownership can give you time back.
We look at how information moves between your CRM, inbox, proposals, and reporting, and where work gets repeated or lost.
We clarify the customers, offers, and priorities worth investing in, then turn them into a plan you can follow.
And where owners want to go
Discover2Look under the hood
This is the discovery stage. We focus on the six essentials, then look at how they work together.
Growth objectives, services, margins, resources, timing, and operational readiness.
“What does a great year look like?”
Best-fit clients, repeat business, referral sources, buying behavior, and profitability.
“Who are your five best clients, and why?”
Lead intake, discovery, qualification, proposals, follow-up, closing, and handoffs.
“Where do opportunities stall?”
Positioning, brand, website, search and answer-engine visibility, content, campaigns, and referrals.
“What brings in your best leads today?”
CRM, databases, integrations, AI tools, automation, reporting, and existing software.
“What do you wish you could see in one place?”
Roles, delivery capacity, accountability, and how much depends on the founder.
“What breaks first if sales doubled?”
What you getA clearer picture of strengths, gaps, missed opportunities, and the areas most likely to produce meaningful improvement.
Define3Find the right customers
The goal isn’t to reach everyone. It’s to be highly relevant to the people most likely to buy.
What we work out together
Who buys, who gets the most value, and who is a pleasure to serve.
Who influences, funds, approves, and uses your service.
The events and changes that signal a timely need.
What buyers compare you against, and where you stand apart.
The problems behind the request, in your customers’ own words.
A clear, differentiated reason to choose you.
Define4Build the game plan
This is the center of the work. Eight parts, built to fit together.
Clarify what you do, for whom, and why you matter.
One-sentence offer, target segments, proof points, competitive contrastDevelop prioritized lists, segmentation, and relevant triggers.
Prioritized account lists, segmentation, buying triggers, contact researchCoordinate personal email, referral, event, and relationship strategies.
Email sequences, referral asks, event follow-up, LinkedIn touchpointsConnect your website, content, search visibility, and campaigns to the sales journey.
Website messaging, search and answer-engine visibility, content plan, newslettersDefine stages, qualification, discovery, and handoffs so good opportunities keep moving.
Stage definitions, qualification criteria, discovery framework, handoff rulesDesign the systems that hold the work together and make it visible.
CRM architecture, workflow automation, AI tools, dashboards, integrationsCreate the materials your team reaches for in every conversation.
Discovery questions, proposal frameworks, case studies, sales presentationsPut names, rhythms, and next actions behind every step.
Owners for each step, weekly review rhythm, activity goals, clear next actionsWhy this mattersMost growth problems aren’t isolated. Positioning affects targeting. Targeting affects outreach. Outreach affects the pipeline. And the pipeline depends on a system that can manage it.
Build5Build the growth engine
Here we move from plan to operating system, one layer at a time.
What you getA working foundation that reduces manual effort, creates consistency, improves visibility, and makes future growth easier to manage.
AI works inside this system where it saves real time, like preparing for a meeting or drafting a first-pass proposal. It supports the process. It does not replace strategy or relationships.
Execute6Turn opportunity into revenue
Every sale moves through the same six stages. Your plan, systems, and team are built to move the right opportunities through each one.
Why this mattersGenerating leads is only one piece. The real value comes from turning the right opportunities into lasting customer relationships.
Execute7Measure what matters
Your dashboards track activity, quality, conversion, outcomes, and capacity. Here’s a sample.
Consistent activity beats bursts. The dip in weeks 3 and 4 is what happens when follow-up stops. The system should make the good weeks the normal weeks.
Optimize8Refine and repeat
Growth isn’t a one-time launch. The lessons from every cycle go back into your marketing, messaging, and campaigns, so each round starts smarter than the last.
What converted, what stalled, and where the best opportunities came from.
Turn the numbers into decisions about which segments, messages, and channels earn more effort.
Update positioning, targeting, outreach sequences, and sales materials.
Put the improved campaigns back in market and start the next cycle.
Rinse and repeat
Why this mattersMost companies launch a campaign once and move on. The ones that grow consistently treat every campaign as a test. They keep what works, fix what doesn’t, and run it again.
Optimize9Own your growth
We help you understand the process, build the tools, establish the habits, and create systems that let you operate with more confidence and independence.
Every process, playbook, and workflow written down where your team can find it.
Your team runs the system with confidence and knows why each step matters.
Your accounts, your data, and your tools. Nothing is locked behind us.
Levels of support
Every engagement follows the same five phases. What changes is how much we do and how much your team does.
We tell you what to do. Covers Discover and Define.
Build + Run$5,000 per monthEverything in Strategy, plus we build it with you and execute alongside your team.
Lead Growth$10,000+ per monthEverything in Build + Run, plus we run it for you through all five phases.
Prefer to click through it? Explore the interactive Growth Journey.
Pricing
Four ways to work with us: a one-time Launch Sprint, and three ongoing growth partnerships that build on each other.
One-time project
Get a new business, practice, or company initiative ready for market in 2 to 3 weeks.
See Launch packagesOptional add-onPost-Launch Support, from $1,500 per month for 60 days.
Ongoing growth partnerships
Monthly engagements. Strategy tells you what to do. Build + Run builds it with you. Lead Growth runs it for you.
Your growth strategy and roadmap, with measurable targets.
For teams with people who can execute but need experienced direction.
ProcessDiscover and Define
Your teamDoes all the execution.
Contact usThe systems, implemented and optimized alongside your team.
For companies that know what to do but lack the infrastructure to do it consistently.
ProcessAdds Build, and Execute alongside your team
Your teamDoes the selling, using the system we built together.
Contact usFractional growth leadership, with clear scope and accountability.
For companies that need a revenue leader but aren’t ready for a full-time hire.
ProcessAll five phases, led by us
Your teamFocuses on delivery while your sellers work with us.
Contact usNeed something custom, like a website, portal, dashboard, or model? Custom builds are scoped and priced per project. See custom builds.
These are starting engagement levels. Exact deliverables depend on scope, and not every client receives every possible deliverable at the listed price.
Not sure which fits? Every engagement starts with a free 30-minute discovery call. We talk about where you are, where you want to go, and where growth is getting stuck.
Pick a timeIt’s senior revenue leadership on a part-time basis. We own the growth strategy, build the sales systems, and help execute, the way a full-time Chief Revenue or Growth Officer would, without the full-time salary or recruiting timeline.
Most consultants hand you a plan. We stay in it. We build the systems, run them with your team, and measure what’s working.
You might, eventually. Working with us puts the system in place first, so if you do hire, that person walks into a process that already works.
Thirty minutes, free. We talk about where you are, where you want to be, and where growth is getting stuck. If we’re a fit, we’ll suggest a starting point. If we’re not, we’ll say so, and often point you to someone who is.
No. We can work with what you have or set one up. We have deep experience building in HubSpot.
It means the engagement worked. The goal is a growth system your team owns: documented, trained, and running without depending on us.
About SGP
Systems built from more than 20 years running business development and sales inside companies of all shapes and sizes.
Sutton Growth Partners was founded by Dustin Sutton, a business development leader who has spent two decades helping companies grow from the inside.
Across real estate, technology, products, and services, at companies from startups to national firms, the same pattern kept showing up. The companies that grew consistently weren’t luckier. They had a recipe: clear positioning, a real pipeline, and a system the team could run.
SGP exists to bring that recipe to founder-led businesses that have the product but not yet the process.
Every engagement is designed to make SGP unnecessary over time, not to create dependency.
Systems built from 20+ years running business development and sales functions inside companies of all shapes and sizes, not theory.
Built on a warm network of 10,000+ professionals, including BCREN and 125+ podcast guests, not cold outbound.
Practical, workflow-embedded AI that saves real time.
AI in practice
We build practical AI into how you sell, from identifying the right prospects to closing the deal. Real tools that solve real problems.
Everyone has access to the same tools. The advantage goes to the businesses that build them into how they actually work.
Most teams have tried a handful of AI tools. Few have connected them to how they find, win, and keep clients.
AI only pays off when it lives inside the workflow, where the time it saves turns into more conversations and faster closes.
Knowing which tools work, where they break, and how they fit together takes months of trial and error. We’ve already spent them, so your team skips the steep part.
AI isn’t one tool. It’s a connected set of them, working at every stage from first research to signed agreement. Select a stage to see how.
1Identify
AI researches markets, segments, and target accounts, and pressure-tests your ideal customer profile before you spend a dollar on outreach.
What we’ve built here
Tools we use
2Attract
AI speeds up websites, brand materials, presentations, animations, and content, so your marketing finally keeps pace with your sales.
What we’ve built here
Tools we use
3Prospect
AI builds prioritized lists, drafts personalized outreach, and surfaces new opportunities on a regular rhythm.
What we’ve built here
Tools we use
4Engage
AI prepares you before calls, captures what was said, and drafts the follow-up so nothing slips.
What we’ve built here
Tools we use
5Propose
AI models pricing and assembles proposals that connect your offer to what the client actually cares about.
What we’ve built here
Tools we use
6Close
AI drafts agreements and handoff documents for review, so a yes turns into a signed deal without the usual lag.
What we’ve built here
Tools we use
This isn’t theory. These are the kinds of things we build with AI for our own business and for clients.
Sites, landing pages, and interactive tools that guide buyers.
Decks, one-pagers, and brand content.
Structured pricing that protects margin.
Frameworks and generators that make every proposal faster and more consistent.
First drafts of agreements, ready for review.
The right accounts, surfaced on a regular rhythm.
Motion graphics, explainers, and short-form clips.
Recording, editing, and publishing, start to finish.
Connected steps that remove manual handoffs.
These are the ones we reach for every day. There are plenty more in the kit, and we choose what fits the job, your team, and your budget.
Strategy, writing, research, and building custom tools.
Research, drafting, and analysis.
Research, analysis, and work inside Google Workspace.
Brand design, marketing materials, and animation.
Presentations and proposals.
Podcast and video recording.
Short video clips from long-form content.
Animation, video, automation, research, and design tools, picked for the job.
Everything connects to the systems you already run on: your CRM (including HubSpot), your inbox, and your calendar.
Plus the right peopleWhen a project calls for deeper expertise, we partner with trusted specialists from our network to bring in the best talent available, from design and development to video and production. You keep one point of contact and one plan.
Dustin holds a certificate in Artificial Intelligence: Business Strategies and Applications from UC Berkeley Executive Education and the Haas School of Business. More importantly, he uses these tools every day across real work, from first research to signed agreement.
Every AI build starts with a business problem, not a tool.
We look for where time and money leak: manual work, slow follow-up, and proposals that take days.
We set up or build the right tools inside your existing process, connected to your CRM.
Your people learn to use it with confidence, so it sticks after we step back.
Our rule: AI drafts. People decide.Everything AI produces gets a human review before it reaches a client. AI speeds up the work. Your judgment stays in charge.
Custom builds
Custom websites, client portals, dashboards, and models, built with AI and designed around how your business actually works.
One-of-a-kind tools for the problems off-the-shelf software doesn’t solve.
Fast, branded sites built to turn visitors into conversations.
One place for clients to see status, documents, and next steps.
Live views of your pipeline, performance, and projects.
Pricing models, ROI and value calculators, and financial models.
Guided journeys, intake tools, and assessments that engage buyers.
The connections between your tools, so work moves without manual handoffs.
From the first idea to a tool your team runs on its own.
A free conversation about what you want to build and why it matters.
A clear proposal with deliverables, a timeline, and a fixed price.
Early previews, your feedback, and rounds of refinement until it’s right.
Training and documentation, so your team owns it.
Optional. Updates and improvements as your business grows.
Clear deliverables, a set timeline, and a fixed price agreed up front. No surprises.
Custom builds can stand on their own or pair with any level of support.
Bring the idea, the problem, or the napkin sketch. We’ll help figure out the rest.
Launch Sprint
Built on 20+ years of launching products, services, and initiatives inside growing companies. Whether you’re launching a new business or a new initiative inside an established company, that playbook is yours: website, messaging, and a 30-day plan, live in 2 to 3 weeks.
Two weeks from first call to open for business.
Intake call. We map what you sell and who buys it.
Your offer, pricing, and messaging are set.
Your site or landing page, LinkedIn, and collateral are built and reviewed.
You’re live, with a 30-day plan in hand.
People with real skills and real experience who need to show up like a business, fast.
Going out on your own after years inside companies.
Just left a corporate role and building what’s next.
Launching a product or service and need it to look ready.
Launching a new service line, product, market, or initiative.
Your LinkedIn still shows your old title, you don’t have a site yet, and you’re not sure how to describe or price what you do. That gap costs you conversations. The Launch Sprint closes it fast, so your energy goes to clients instead of setup.
New initiatives often stall between the idea and the rollout. Your team is busy running the business. We give your launch a dedicated playbook and the hands to get it out the door, on time.
Packages adapt to your team and goals. Larger rollouts use Custom Launch, scoped and quoted up front.
Contact usClear packages, clear timelines. Everything you need to launch, and nothing you don’t.
Live in about 2 weeks
Live in 2 to 3 weeks
For established companies and bigger rollouts
Need to spread it out? Packages can be split into 2 or 3 payments. Extras beyond the listed scope are quoted up front.
30 minutes, free. We see if the Sprint fits.
You answer a short set of questions about your offer and goals.
We write, design, and set up everything, with two rounds of revisions.
Your site goes live and your announcement goes out.
You work the plan. Add Post-Launch Support if you want help.
Before founding Sutton Growth Partners, Dustin Sutton spent 20+ years inside growing companies launching products, services, announcements, and campaigns.
The Launch Sprint packages that experience into a fast, focused process. Dustin leads every Sprint personally, and when your launch needs a specialist, we bring one in from our network.
Yes. Your site, content, and accounts are yours. Everything is set up on your own domain and hosting.
No. That’s work for an attorney and a CPA. We’re happy to introduce you to people we trust.
Yes. Start with a free discovery call. We’ll help you get clear on what you sell and who it’s for before we build anything.
Add Post-Launch Support for 60 days, or move into one of our ongoing growth partnerships when you’re ready.
Yes. It works well for a new service line, product, market, rebrand, or campaign that needs to get out the door quickly. We work alongside your team, use your brand standards, and connect everything to the tools you already have.
The Launch Sprint covers marketing, messaging, and launch planning. It is a starting point, not legal, tax, or financial advice. We’re not attorneys or CPAs, so please talk with licensed professionals before setting up your business. We’re glad to introduce you to people from our network.
Legal
Last updated: October 24, 2026
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Legal
Last updated: October 24, 2026
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Sutton Growth Partners
Email: hello@suttongrowthpartners.com
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Whether you need to accelerate revenue, strengthen your sales process, or create a more predictable path to growth, let’s talk about what’s possible.
